Startup launch films
Startup launch video
Your launch film is often the first time anyone outside the team sees what you've built. We make startup launch videos that show the problem, show the product doing something real, and give people a reason to pass it on.
Built for the launch post
Most startup launches happen in a feed: a founder's post, a launch page, a thread. The film plays small, often muted, next to a dozen others. So we design for that: a first frame that reads at thumbnail size, captions written as part of the film, and a story that works without the voiceover and gets better with it.
Story first
Fikra makes short films as well as ads. Cette Odeur won the Mashup Culture first prize, and L'Homme Sauvage was an official selection at Festival Nikon 2026. That shapes how we build a launch: find the human moment behind the product, then let the product resolve it. People finish films. They rarely finish brochures.
A small team, on purpose
Startups rarely have a brand team or a video budget line, and you do not need one. We need thirty minutes, your goal, your audience and one person who can say yes. Script, crew, casting, locations, edit and delivery are on us. You deal with the people making the film, not with an account manager.
Founder on camera, or not
Some launches are best told by the founder. Others work better as a scripted scene. We recommend one in the proposal, based on the story, the timeline and how comfortable your team is on camera.
Selected work
Questions
What should a startup launch video include?
The problem in a form people recognise, the product doing something real, and one clear next step. Feature lists belong on your website, not in the film.
Should the founder be in the launch video?
It helps when the founder is the story, or when the product is hard to show. When neither is true, a scripted scene can carry it. We recommend an approach in the proposal.
Can you work to a fixed launch date?
Yes. The dates go in the proposal and we plan backwards from your launch. A Launch Sprint lands in days.
Where will the video be used?
Your launch post, homepage, launch page and paid ads. We deliver a master plus widescreen, square and vertical versions, so one shoot covers every channel.
Do you work with startups outside San Francisco and Paris?
Calls happen remotely, so you can be anywhere. Where we shoot is agreed in the proposal.