AI launch films
AI startup launch video
There is another AI launch in the feed every week. The ones that travel make the effect of the product obvious, and give people something human to hold on to. That is what we make.
Why so many AI launch videos look the same
A prompt box, a typing animation, a voiceover listing capabilities. Viewers have seen it hundreds of times. The model is rarely the interesting part of the story. What changes for the person using it is. We look for that moment and build the film around it.
Show what it does to someone's day
For Throxy, an AI sales startup, we made five ads, among them Booking While Sleeping and Nobody Talks About the Dialer. Each one picks a single situation the audience recognises and lets the product earn its place inside it. A launch works the same way: a familiar situation, a turn, and the product as the reason things change.
Honest on screen
If a feature is a mock-up or ships later, the film should say so. AI audiences are quick to call out demos that overpromise, and a launch that gets corrected in the replies loses the day. We script around what the product really does today.
From launch film to ads
The launch film is the start. The same shoot can feed paid-ad cutdowns and social pieces after launch day. See video ads for startups and films for AI companies.
Selected work
Questions
How do you show an AI product that is mostly software?
We show its effect: the person, the situation before and the situation after. Screens appear where they carry the story, not as a tour.
Can you make a launch video before the product is public?
Yes. Tell us on the call what cannot be shown, and we script around it.
Will the film date quickly as the interface changes?
We keep interface shots to the moments that matter, so the film stays usable as the product evolves. Cutdowns can be refreshed later.
How long does an AI launch video take?
A Launch Sprint lands in days. A Campaign Film takes a few weeks from call to delivery. Dates go in the proposal.
What do you need from us?
Thirty minutes, your goal, your audience and one person who can say yes. Brand guidelines if you have them. We handle everything else.