AI companies
Films for AI companies
AI companies have a trust problem and a sameness problem. Good films help with both: they show real people, real situations and real results. We made a five-ad series for Throxy, an AI sales startup.
Beyond the launch
The launch film gets the attention. Then comes the long middle: ads that keep explaining the product to new audiences, films that show what it is like to work with the company, and pieces that make the technology feel safe to adopt. For the launch itself, see AI startup launch videos.
A series, built around situations
The Throxy series has five ads: The Pedalo, Launch Film, Booking While Sleeping, Nobody Talks About the Dialer and The Secret, Explained. Each takes its own angle on one product, which gives the brand range without repeating itself.
Trust is part of the brief
People are cautious about AI products. Films that are honest about what the product does, and show it working for a recognisable person, build the trust that capability lists cannot.
Selected work
Questions
Have you worked with AI companies?
Yes. We made five ads for Throxy, an AI sales startup.
Can you make ongoing ads, not just a launch film?
Yes. The Content Retainer delivers monthly ads and social pieces, and the Studio Retainer adds campaign films.
How do you make abstract technology visual?
We show its effect on a person and a situation, and use interface shots only where they prove the point.
How do we start?
Book a 30-minute consultation.