B2B video ads
B2B video ads
B2B buyers scroll the same feeds as everyone else, and skip the same corporate videos. We make B2B video ads they watch.
Corporate does not have to mean forgettable
Many B2B ads play it safe: stock footage, a logo, a voiceover reading the website. Buyers recognise their own working day in a story much faster than in a list of features. We write that story first.
Speak to one role
A B2B ad works best when it is written for one job title and one problem. The Throxy ads, among them Booking While Sleeping and Nobody Talks About the Dialer, speak to people who work in sales, and do not try to speak to everyone.
Made for LinkedIn and beyond
LinkedIn is where most B2B video runs, so LinkedIn cutdowns are part of the plan from the start. The same material serves sales follow-ups, events and your website.
Long sales cycles need more than one ad
B2B buyers take time to decide. A series of ads, or a monthly Content Retainer, keeps you in front of them with new angles instead of the same spot on repeat.
Selected work
Questions
What makes a good B2B video ad?
One role, one problem, one idea, and a first few seconds that the right person recognises immediately.
Can B2B ads be funny?
When the humour comes from the buyer's real situation, it usually helps them remember you. We propose a tone in the proposal and you sign off before we shoot.
Where should B2B video ads run?
Mostly LinkedIn, plus wherever your buyers already are. We deliver the formats for each channel.
Do you write the script?
Yes. Concept, script and treatment are part of the Campaign Film package, and we write the hooks for retainer work.