SaaS launch films
SaaS launch video
A new product, a major release, a new market: a SaaS launch needs a film that makes a workflow feel like relief. We make launch videos for software companies whose buyers have real jobs to do.
Selling software to busy people
Your buyer has a job, a target and a backlog. A SaaS launch video earns their attention by naming the problem they feel on a Tuesday afternoon, not by listing integrations. We write the scene first, then decide how much interface it needs.
Product UI, used sparingly
Screens are proof, not the story. We show them at the moment the product does the thing, framed so they read on a phone, and keep the rest of the film in the world your buyer works in.
Built for B2B channels
SaaS launches live on LinkedIn, in sales emails, on the homepage and in paid campaigns. We plan the master and the cutdowns together: a widescreen film for the site and the launch post, square and vertical versions for feeds, and short cuts for paid placements.
Releases and relaunches too
Not every launch is a new company. Major releases, rebrands and new-market launches need the same discipline: one idea, the right audience, and a date that holds.
Selected work
Questions
What is the difference between a SaaS launch video and a demo video?
A demo walks an interested buyer through the product. A launch video makes someone who has never heard of you care enough to look. We make the second, and it can point to the first.
Should a SaaS launch video show the product UI?
Where it proves the point, yes. A film made only of screens reads like a tutorial.
Which formats do we get?
A master plus cutdowns for every channel you use, in widescreen, square and vertical.
Can you work with our product marketing team?
Yes. We need one person who can say yes, and your brand guidelines if you have them.
How long does it take?
A Launch Sprint lands in days. A Campaign Film takes a few weeks. Dates go in the proposal.