Product launch videos
Product launch video agency
A launch film has one day to do its job. We write, shoot and cut product launch videos built around a single idea, with the cutdowns your launch needs ready on day one.
What a launch video has to do
It has to make a stranger understand what changed and why it matters, in seconds, often with the sound off. That rules out the feature tour. A launch film needs one idea, a first frame that earns the second, and the product (or what it does for someone) actually on screen.
We write the first three seconds before anything else, because that is where most viewers decide whether to stay. Then we cut for retention, not for our showreel.
How a launch runs with us
- Call. Thirty minutes: your goal, your audience, the launch date and who signs off.
- Proposal. The direction, scope, deliverables and dates, in writing.
- 50% deposit, then script and prep.
- Shoot. Crew, casting and locations organised and run by us.
- Delivery. Edit, grade, sound and music, then the master and every cutdown.
We plan backwards from your launch date. A launch film that arrives after the launch is worth nothing to you.
What you get
- A master film for your site, launch post and press.
- LinkedIn and paid-ad cutdowns from the same shoot.
- Widescreen, square and vertical formats for every platform.
- Unlimited revisions on the agreed cut until you are happy, within scope.
Launch Sprint or Campaign Film?
When the date is close, the Launch Sprint is built for speed: a launch film plus LinkedIn and paid-ad cutdowns, with a fast turnaround. When the launch carries a bigger idea, a Campaign Film takes it from concept, script and treatment through casting, locations and full production. That takes a few weeks from call to delivery.
Selected work
Questions
How long should a product launch video be?
Long enough to land one idea and no longer. The hero film is usually short enough to watch in a feed without skipping, and we cut shorter versions for ads and social. We set the lengths in the proposal based on where each version will run.
How much does a product launch video cost?
It depends on shoot days, cast, locations and how many versions you need. We scope it on a 30-minute call and put a fixed scope, deliverables and dates in the proposal before any work starts.
How fast can you deliver a launch video?
A Launch Sprint lands in days. A Campaign Film takes a few weeks from call to delivery. The dates go in the proposal, and we hit them.
Do we need a script before the call?
No. Bring the product, the launch date and the audience. Concept and script are part of the work.
Can the launch shoot also give us ads?
Yes. LinkedIn and paid-ad cutdowns are planned with the launch film, so the same shoot feeds both.
What if we do not like the cut?
You get unlimited revisions on the agreed cut, within scope, until you are happy.