Consumer apps
Videos for consumer apps
A consumer app has one thumb-swipe to make its case. We make app launch videos and mobile video ads that are vertical-first, built around the first few seconds, and planned so one shoot covers every channel.
Vertical first, without losing the story
Most app ads are watched on a phone, held upright, in a feed that moves fast. We frame and stage for vertical from the start, and plan the widescreen launch film alongside it, so neither version is a crop of the other.
The moment the app pays off
Every good app has a moment where it makes someone's life easier, funnier or faster. The film is built around that moment: a real person, a recognisable situation, and the app as the turn.
Ads, social and the store
Launch films, paid social ads and organic pieces each need different cuts. App store preview videos have their own rules too, and generally need to show the app itself. We plan all of them before the shoot, so they come from the same material.
Keep the feed fresh
Consumer ads wear out quickly. The Content Retainer delivers new ads and social pieces every month, with hooks written for retention.
Selected work
Questions
Do you make app launch videos?
Yes: a launch film plus vertical, square and widescreen cutdowns for ads and social.
Can you make app store preview videos?
We can plan them with the rest of the shoot. Store previews have their own rules, so we check them against the store's current guidelines before we cut.
How often should app ads be refreshed?
Often. That is why we offer a monthly Content Retainer.
How do we start?
Book a 30-minute consultation.