Fashion & beauty
Fashion and beauty films
Fashion and beauty are sold on feeling: texture, light, skin, movement. We make campaign films and video ads for fashion and beauty brands with the craft of short film.
Cinema, not catalogue
A product on a white background tells people what something is. A film tells them how it feels to wear it, or to wear it on a particular night. Our short films, Cette Odeur and L'Homme Sauvage, are built on performance, image and sound, and our brand work draws on the same tools.
Casting and light
In fashion and beauty, the casting is the campaign, and light decides whether a texture reads on a phone screen. Both are planned in pre-production as part of the Campaign Film package, alongside locations, styling and the shoot itself.
One campaign, every format
A campaign film for the launch, cutdowns for paid social, and vertical pieces for organic, all planned before the shoot so each version is framed for where it will run.
Selected work
Questions
Do you make campaign films for fashion and beauty brands?
We make campaign films and brand films. Casting, locations and production are part of the Campaign Film package.
Can you shoot vertical content for social at the same time?
Yes. Vertical, square and widescreen versions are planned before the shoot.
Do you work in Paris?
Yes. Fikra is based in Paris and San Francisco.
How do we start?
Book a 30-minute consultation.